Amazon has perhaps one of the most extensive admin areas for their affiliates.  For example, below are some books that I recommend for new webmasters.  As you can see this tool allowed me to choose specific products out of Amazon's inventory.  These are actually books I highly recommend by the way.

If you can master the above books, you will be well on your way to producing any idea you or anybody else may have for an online business.  Understanding the above volumes can solidify your effectiveness as a webmaster.  You might even find an unexpected career change in IT work :o

Another cool feature about Amazon is the A-store.  The A-store and its files stay on Amazon's servers, but through your affiliate admin area you get many options on how to edit and customize your A-store, all without the need for coding knowledge.  Once you complete setting up your A-store you will be given a link to copy and paste where you see fit.  For example, here is the link to my A-store, check it out.

http://astore.amazon.com/plantuck-20

As you can see the link above has my Amazon code plantuck-20, which means that if the user purchases ANYTHING from Amazon, they give me a percentage. I personally don't make very much money with Amazon, but they are a must have and a household name.